I'm loving the direction that the Tibi Spring 2011 ad campaign is taking. By mixing typical fashion portraits with more backstage/behind-the-scenes shots, it doesn't take itself too seriously while still portraying a stylish whirlwind of taste and energy.
Photographed by Reed Young, the Tibi Spring 2011 ad campaign stars Olivia Palermo. Riding her 'City' fame to even newer heights, she looks absolutely stunning in these preppy, edgy and glamorous outfits.
Backstage Fashion Campaigns
The Tibi Spring 2011 Ads Star Olivia Palermo
Trend Themes
1. Backstage Fashion - There could be an opportunity for fashion brands to incorporate more behind-the-scenes content in their campaigns to appeal to consumers who are interested in the process of creating fashion.
2. Mixing Portrait Styles - Fashion brands may benefit from experimenting with mixing traditional fashion portraits with unconventional behind-the-scenes shots for a unique and multi-dimensional campaign.
3. Celebrity Involvement - Using celebrities, such as Olivia Palermo, in ad campaigns can increase brand recognition and exposure while also adding a touch of glamour to the brand's image.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating more behind-the-scenes shots and mixing portrait styles in their ad campaigns to appeal to consumers and stand out in a crowded market.
2. Advertising - Ad agencies and creative teams could encourage their fashion brand clients to experiment with more unconventional approaches to their ad campaigns for a fresh and innovative perspective.
3. Celebrity Endorsements - Drawing on the popularity of celebrities in fashion ad campaigns can not only increase brand exposure but also align a brand with a particular style or image.