Thunder Coffee Milk, a Florida-based ready-to-drink coffee brand, has partnered with convenience store giant 7-Eleven to begin distributing its Australian-style iced coffee at over 400 7-Eleven retail locations throughout the United States.
The distribution deal will include the launch of three Thunder Coffee Milk varieties: Mocha, Vanilla, and Double Shot. Each variation of Thunder Milk Coffee features nine grams of all-natural protein and is made from real milk and organic coffee. What's more, the unique RTD coffee is only made with five key ingredients and, therefore, offers consumers a clean-label alternative to many off-the-shelf coffee options that are currently being sold at supermarkets.
"We are excited to team up with the emerging brands division of 7-Eleven and Speedway stores across Florida," said Dave Temple, Florida dairy farmer and co-founder of Thunder Coffee Milk.
High-Protein Coffee Drinks
Thunder Coffee Milk Launches in 7-Eleven Locations Across the US
Trend Themes
1. Clean-label Coffee - Companies can innovate by developing more clean-label coffee options to cater to consumers who prefer all-natural ingredients.
2. Protein-fortified Drinks - Businesses can capture the growing demand for protein-enhanced drinks like Thunder Coffee Milk by developing more convenient options for busy consumers.
3. Ready-to-drink Coffee - There is an opportunity for companies to create more innovative ready-to-drink coffee products to capitalize on the convenience store market.
Industry Implications
1. Coffee Production - Coffee producers can expand their product lines by incorporating protein fortification to appeal to health-conscious consumers.
2. Ready-to-drink Beverage Manufacturing - Manufacturers can create more innovative and unique ready-to-drink coffee options to meet consumers' needs for convenience and taste.
3. Convenience Store Retail - Retailers can tap into the popularity of convenient and healthy drinks by carrying more clean-label coffee and protein-enhanced options in their stores.