The final chapter of Free People’s Through the Decades Book has been revealed as the era of modern day. Models Elsa Hosk, Chrishell Stubbs and Tallulah Morton wear each of the ensembles for the modern day chapter effortlessly.
Photographer Alexei Hay captures the three girls posing together as they show off their eclectic styles. Although the outfits for this chapter of the book include everything from oversized off-the-shoulder tops to skintight strapless dresses, the overall theme of modern day is a fun and carefree attitude.
The modern-day chapter of the Through the Decades Book has something the other chapters don’t: fierce individualism.
Implications - No longer looking for overtly revealing styles, consumers are interested in going back to a more natural state of mind through their fashion. Designers attempting to make a name for themselves could focus on a more laid-back style when coming out with new products.
Eclectic Indie Outfits (UPDATE)
Free People's Through The Decades Book Reveals Modern-Day Lo
Trend Themes
1. Fierce Individualism - Designers can capitalize on the trend of consumers seeking unique and individualistic fashion styles.
2. Natural Fashion - There is an opportunity for designers to create fashion lines that embrace a more natural and relaxed aesthetic.
3. Laid-back Style - Consumers are gravitating towards a laid-back style, providing an opportunity for designers to create comfortable and effortlessly chic outfits.
Industry Implications
1. Fashion Design - Fashion designers can explore innovative designs that cater to the trend of individualism and natural fashion.
2. Retail Apparel - Retailers can curate their offerings to align with the demand for laid-back and comfortable clothing styles.
3. Photography - Photographers can capture and showcase the modern-day fashion trend of fierce individualism and relaxed style in their work.