UNDERCOVER introduces a new capsule designed for the Fall/Winter 2020 season and turn to Akira Kurosawa's 1957 film, 'Macbeth, Throne of Blood' for inspiration. The designs in the seasonal capsule are inspired by the retro film, detailing silhouettes with graphics that reference the film.
The capsule features designs such as puffer jackets, long parkas, and more. One of the standout pieces in the capsule is a light brown puffer coat that boasts a print of an image of Washizu Taketoki's back, who is the main character of the film standing in a dark mist. The hood features intricate embroidery of a centipede and black patch that rounds out the piece on the right arm. The same visual translates onto the red and purple puffer coat as well.
Cult Film-Inspired Outerwear
UNDERCOVER Honors Kurosawa's Throne of Blood in Latest FW20 Range
Trend Themes
1. Retro Film-inspired Fashion - Opportunity for fashion brands to create capsule collections that pay homage to iconic films and incorporate nostalgic designs.
2. Graphic Print Outerwear - Disruptive innovation opportunity for apparel companies to incorporate bold, eye-catching graphics on jackets and coats.
3. Film-inspired Embroidery - Potential for embroidery companies to collaborate with fashion brands to create intricate designs inspired by classic films.
Industry Implications
1. Fashion and Apparel - Chance for fashion brands to tap into the market demand for unique and nostalgic fashion pieces.
2. Film and Entertainment - Opportunity for film studios and production companies to collaborate with fashion brands for cross-promotional merchandise.
3. Textile and Embroidery - Potential for embroidery companies to expand their offerings by collaborating with fashion brands on film-inspired designs.