Frito-Lay, a division of PepsiCo, will run three Super Bowl ads for the first time to promote its various snack brands including, Doritos and Cheetos.
Frito-Lay is leveraging high profile athletes for its three Super Bowl ads including former NFL players Peyton Manning, Eli Manning, Troy Aikman, Dion Sanders and more. This new campaign marks the largest number of NFL athletes to appear in a PepsiCo ad. The new ads will be promoting various products including Doritos 3D Crunch, which is a new snack product the company launched last month, and also Cheetos Crunch Pop Mix, which was a new product under Frito-Lay’s Cheetos banner.
The new ads come at a time when PepsiCo is investing significantly in advertising around the Super Bowl, and the company is also sponsoring the halftime show.
Football-Themed Ad Campaigns
Frito-Lay is Running Three Super Bowl Ads with Former NFL Players
Trend Themes
1. Athlete-endorsed Ad Campaigns - Frito-Lay's use of high-profile athletes in its Super Bowl ads points to a trend of brands leveraging athlete endorsements for greater audience reach and engagement.
2. Product-launch Advertising - Frito-Lay's promotion of its new products through Super Bowl ads highlights a growing trend of brands using high-profile events to launch and gain attention for new products.
3. Super Bowl Advertising - PepsiCo's continued investment in advertising around the Super Bowl highlights the increasing importance of the event as a major advertising platform and trend to watch in the coming years.
Industry Implications
1. Snack Food Industry - Frito-Lay's Super Bowl ads promoting its various snack brands and new products provide insight into trends and opportunities in the snack food industry for targeted and effective advertising campaigns.
2. Athletic Endorsement Industry - Frito-Lay's use of high-profile NFL athletes in its Super Bowl ads highlights a growing trend and disruptive innovation opportunity for athlete endorsement and sponsorship deals with brands.
3. Advertising Industry - PepsiCo's investment in Super Bowl advertising points to trends and opportunities in the advertising industry, including the importance of high-profile events, strategic partnerships, and targeted messaging for successful campaigns.