Functional beverage brand Three Spirit has announced the launch of Blurred Lines, a new alcohol-free wine line that will launch with two products: Spark and Sharp.
According to the company, the new line has been expertly crafted by winemakers and plant scientists. As a result, the new line offers consumers a unique wine alternative that merges rare cold-brewed teas, active botanical extracts, ferments, and fruits to deliver a sophisticated tasting experience unlike anything currently on the market. Spark is an alternative to a sparkling Rosé. while Sharp is a crisp floral spritz with a "high minerality."
"Our goal at Three Spirit is to enhance moments with memorable liquids. For us that means going beyond just flavour - they are about feelings, and what you need to fuel social occasions or moments of self-indulgence. Don’t be fooled by the ethereal qualities of Blurred Vines, they also pack a serious functional punch," said co-founder and head of product at Three Spirit, Dash Lilley.
Non-Alcoholic Fermented Wines
Three Spirit Launched a Zero-Proof Wine Line Called Blurred Vines
Trend Themes
1. Non-alcoholic Fermented Beverages - The trend of creating sophisticated, alcohol-free beverages using traditional fermentation techniques presents opportunities to innovate in the wellness and hospitality industries.
2. Functional Alternatives to Traditional Beverages - The growing demand for functional non-alcoholic beverages that deliver more than just taste presents opportunities for companies to disrupt the beverage market and offer unique, health-focused options to consumers.
3. Plant-based Wine Alternatives - The rise of plant-based diets and the increasing trend of conscious consumption creates opportunities to innovate and offer non-alcoholic wine alternatives that appeal to health-conscious consumers.
Industry Implications
1. Wellness - The trend of non-alcoholic fermented beverages could disrupt the wellness industry by offering functional, healthy drink alternatives.
2. Hospitality - The growing demand for non-alcoholic functional beverages could disrupt the hospitality industry by offering innovative drink options to guests.
3. Beverage - The trend of non-alcoholic fermented beverages and the demand for functional, plant-based drinks presents opportunities for companies to create disruptive products and stand out in the market.