Thoughtful fashion collections have seen a surge in popularity — from businesses switching to sustainable practices and eco-friendly resources to timeless small-batch designs that push the slow fashion agenda. 'Thought' is one such brand. Started by friends David and John in Australia, the label changed its name from 'Braintree Clothing' in 2017.
The fabrics include naturally grown and consciously sourced bamboo, cotton, wool, and hemp, as well as Tencel and modal as new techy additions. Alongside its thoughtful fashion designs, it is the brand's story that adds immense value. Thought emerged as and still is a small independent business with around 30 dedicated workers. Thanks to an incessant push for sustainability and a dedication to good design, the brand's thoughtful fashion collections are available in over 1,000 stores globally.
Sustainable Thoughtful Fashion Collections
Thought is a Small Business with an Inspiring Story
Trend Themes
1. Sustainable Fashion - Continued growth in popularity of sustainable fashion through eco-friendly materials and small-batch designs provides opportunities for sustainable textile and fashion companies to disrupt traditional fashion industry.
2. Slow Fashion Agenda - The slow fashion agenda allows for small businesses to emerge by creating small-batch designs while incorporating sustainable practices into their designs.
3. New Techy Additions - Integrating new materials such as Tencel and modal in fashion production creates opportunities in textile sector for companies to innovate design and production.
Industry Implications
1. Textile Industry - The continued growth of sustainable fashion creates a major disruption in current textile industry obsoleting traditional materials usage.
2. Fashion Industry - Sustainable fashion brands incorporating slow fashion agenda and eco-friendly materials create opportunities for new players in industry to innovate design.
3. Small Business - Sustainable fashion had made it possible for small businesses to compete by creating unique designs through small-batch production while meeting a demand for sustainable clothing.