The Thom Browne Spring/Summer 2013 collection brandishes a militaristic style of menswear. The London Collections: Men display of fashion witnesses Browne's pairing of the strict suites with his warlike line up of male models.
Buses full of straight faced men showcased the apparel of the New York designer. Browne's pairing of slicked back hair with off grey suit pieces made for a boyish appeal albeit the 18-35 year old age demographic that the label targets. The poker faces and side parts were also matched with the cut off pant style, revealing a series of lower calfs. And while this style is rather casual, he added an upscale touch with black patent leather lace up sneakers, mixing laid back motifs with luxurious notes.
Chic Militaristic Menswear
The Thom Browne Spring/Summer 2013 Collection is Warlike
Trend Themes
1. Militaristic Menswear - Opportunity to create stylish menswear collections with a militaristic inspiration.
2. Strict Suits - Opportunity to design suits with strict and structured silhouettes.
3. Boyish Appeal - Opportunity to cater to the 18-35 year old age demographic with boyish and youthful designs.
Industry Implications
1. Fashion - Opportunity for fashion designers to incorporate militaristic elements into their menswear collections.
2. Luxury Footwear - Opportunity to create upscale sneakers that mix casual motifs with luxurious details.
3. Hair Styling Products - Opportunity to develop hair styling products that achieve a slicked back hair look.