Tasked with the redesign of a recently discarded product by Core77's Alan Chochinov at the School of Visual Arts in New York, Leen Sadder designed the THIS Toothbrush. For millennia, people in the Middle East and Asia used twigs from the Salvadora persica tree, which they called called Miswak, to clean their teeth. THIS Toothbrush is inspired by this ancient fact, and eliminates the need for a traditional toothbrush and paste.
Focusing on an interesting packaging strategy to make THIS Toothbrush appealing to Western consumers, Sadder was further inspired by cigar cases and cutters.
Twiggy Teeth-Cleaners
THIS Toothbrush is Inspired by Cigars and the Ancient Miswak
Trend Themes
1. Innovative Oral Care Products - The THIS Toothbrush offers an innovative alternative to traditional toothbrushes and opens the door for more creative oral care products.
2. Revived Interest in Ancient Health Practices - The resurgence of interest in using Miswak twigs for oral hygiene inspired the creation of the THIS Toothbrush and may lead to further exploration of ancient health practices.
3. Eco-friendly Oral Care Products - The THIS Toothbrush, which eliminates the need for toothpaste and is made from biodegradable materials, caters to the growing demand for eco-friendly oral care products.
Industry Implications
1. Oral Care Industry - The rise of innovative products like the THIS Toothbrush in the oral care industry offers promising opportunities for companies to stand out and tap into growing consumer demand for innovative, sustainable, and natural products.
2. Sustainability Industry - The THIS Toothbrush is a perfect example of how the sustainability industry can collaborate with other industries, such as oral care, to create eco-friendly and biodegradable products.
3. Herbal Medicine Industry - The growing interest in ancient health practices and natural remedies presents an opportunity for the herbal medicine industry to explore more traditional and holistic approaches to health.