Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

THIS Toothbrush is Inspired by Cigars and the Ancient Miswak

 - Jan 31, 2011
References: & core77
Tasked with the redesign of a recently discarded product by Core77's Alan Chochinov at the School of Visual Arts in New York, Leen Sadder designed the THIS Toothbrush. For millennia, people in the Middle East and Asia used twigs from the Salvadora persica tree, which they called called Miswak, to clean their teeth. THIS Toothbrush is inspired by this ancient fact, and eliminates the need for a traditional toothbrush and paste.

Focusing on an interesting packaging strategy to make THIS Toothbrush appealing to Western consumers, Sadder was further inspired by cigar cases and cutters.