This is Off The Wall is the latest global campaign by beloved footwear and apparel brand Vans. The recently launched initiative kicks off with a series of colorful shots that highlight "the distinctive style of some of the brand's most passionate and inclusive" ambassadors. The photographs depict creatives and trailblazers Little Simz, Beatrice Domond, Filipe Nunes, Irene Kim, Cocona Hiraka, Arthur Bray, and Salome Agbaroji.
The global This is Off The Wall campaign coincides with the launch of the Vans Knu Skool—an update to Vans' timeless 90s-informed Old SkoolTM silhouette. The distinctive features of this new model include a puffed-up tongue and ankle collar. The shoe retains Vans's signature rubber waffle outsole and a suede upper but the iconic Sidestripe is slightly diamond beveled.
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Trend Themes
1. Ambassador-led Marketing Campaigns - Creating global marketing campaigns featuring passionate and inclusive ambassadors can increase brand awareness and appeal to a wider range of consumers.
2. Updating Classic Silhouettes - Refreshing classic product designs, with updated features, can offer a new twist and revitalize a brand's nostalgic appeal.
3. Incorporating Color and Creativity - Using vibrant colors and collaborating with creative influencers can enhance a brand's messaging and evoke a sense of fun and uniqueness.
Industry Implications
1. Footwear and Apparel - The footwear and apparel industry can incorporate ambassador-led global campaigns to promote brand identity and increase revenue.
2. Fashion and Design - Fashion brands can update classic silhouettes, collaborate with influencers, and use creative marketing campaigns to stay relevant in a fast-paced industry.
3. Marketing and Advertising - Marketing and advertising agencies can help brands strategize new marketing campaigns and work with influencers to increase brand exposure and engagement.