According to designer Jeremy Brown, This is [not] is a collection of work inspired by Magritte's iconic 'the treachery of images' and its inscription, 'Ceci n'est pas une pipe' (this is not a pipe).
The function of the objects in This is [not] collection is shifted away from the 'functional' and more towards the reflective.
The resulting unusual designs of wine glasses and mugs are beautiful pieces of art that may not be very practical, but very fun and exciting to use.
Reflective Glass & Mug Designs
This is [not] Collection
Trend Themes
1. Reflective Glass Designs - Exploring the use of reflective materials and designs in glassware to create unique and artistic pieces.
2. Mug Design Innovation - Pushing the boundaries of mug design to create unconventional and visually striking products.
3. Functional Shift in Design - Shifting the focus of design from practical functionality to artistic reflection and aesthetic appeal.
Industry Implications
1. Glassware and Home Decor - Innovations in reflective glass designs can create new opportunities in the glassware and home decor industry.
2. Art and Design - These unconventional mug designs offer opportunities for disruptive innovation in the art and design industry.
3. Hospitality and Entertainment - The use of unique and visually striking glassware can enhance the customer experience in the hospitality and entertainment industry.