The Desillusion Magazine 'This is Dylan' video follows California's professional skateboarder Dylan Rieder. The 10 minute-long short gets into the head of the 24 year old by capturing the day-to-day essence of his life.
Rieder expounds upon his beliefs on corporate skate culture and adolescence in This is Dylan. His speaks of his disdain for sponsorship and remains unabashedly critical of athletes who become branded by emblems. He instead focuses on an existence that is free of the usual trappings, a sentiment that he gained early on as a child who simply wished to be free.
Style is also central to Rieder's now iconic sport persona. The clips show him in minimalist apparel and heavy jewelry, pointing to his eclectic menswear taste. This goes well with Desillusion Magazine's preference for innovative male style.
Somber Skateboarder Interviews
The Desillusion Magazine 'This is Dylan' Video Goes In-Depth
Trend Themes
1. Anti-establishment Culture - Innovation opportunity for alternative sports leagues to promote go-against-the-norm attitudes, sponsor-independent careers and unique styles.
2. Authentic Branding - Innovation opportunity for sports apparel companies to cater to the demands of professional athletes who value minimalist aesthetics and 'all in the name of sport' branding.
3. Visual Storytelling - Innovation opportunity for media and content creators to produce short, thought-provoking videos that capture the essence of individuals and subcultures, like Desillusion Magazine's 'This is Dylan.'
Industry Implications
1. Skateboarding - New ways for skateboard brands to support and promote professional skateboarding as a sport that prioritizes individuality and creativity.
2. Athletic Apparel - Opportunity for new brands to create sportswear lines that prioritize minimalist aesthetics and performance over loud branding and sponsored athletes.
3. Media and Entertainment - Interest in short-form, visually captivating content that tells a compelling story and captures the essence of different communities offers an opportunity for media and entertainment companies to deliver more niche content.