Thinx's period activewear collection is flexible, comfortable and most importantly, absorbent. Despite discomfort, exercising during one's period has excellent health benefits, and can reduce the severity of flow in the future. Even though a massive portion of the population experiences menstruation on an on-going basis, there are very few activewear choices tailored specifically to those monthly needs.
Thinx aims to change that, with a line that's functional and stylish. The brand utilized its period-absorbing technology when making these pieces, offering workout-specific clothes that are able to absorb the equivalent of two to five regular tampons worth of liquid. The line includes one-piece leotards, leggings, and bike shorts, highlighting the unique needs of each athlete while prioritizing comfort.
Period-Absorbing Activewear
Thinx's Period Activewear Collection is Stylish and Functional
Trend Themes
1. Period-absorbing Activewear - Thinx's line of activewear that's able to absorb the equivalent of two to five regular tampons worth of liquid during menstruation.
2. Period-friendly Athleisure - The growing demand for athleisure and activewear customized for menstrual flow to ensure exercise during periods is comfortable and convenient.
3. Menstrual Health Awareness - The rise of menstrual health awareness through the development of functional and stylish menstrual related activewear products.
Industry Implications
1. Activewear - Opportunities for activewear companies to produce comfortable and functional clothes that address menstrual flow management.
2. Athleisure - Opportunities for athleisure companies to customize their product lines for menstrual flow management.
3. Health & Wellness - Opportunities for health and wellness companies to produce products that address menstrual flow management and female exercise habits.