Camping, hiking and exploring are just some of the fun, outdoor activities one may reference when looking at THETHING's Fall/Winter 2014 runway presentation.
A wardrobe of puffy vests, weather-proof outerwear and cozy knits took to the stage during Shanghai Fashion Week where models embodied cool and stylish campers. This comfortable line of menswear focused a lot on warmth, wearability and versatility thanks to a multitude of pieces that can be interchanged and incorporated into one's existing wardrobe.
Though a definite departure from sweats and sneakers, THETHING's Fall/Winter 2014 runway presentation ensures that one is enjoying their favourite outdoor activities in style. Make a statement this camping season in patterned knits, vivid windbreakers and quilted vests that can even be paired with folded blankets and tent accessories from the label.
Cozy Camper Catwalks
The THETHING Fall/Winter 2014 Collection is Cool and Comfortable
Trend Themes
1. Outdoor-inspired Fashion - Opportunity for fashion brands to create versatile and stylish outdoor-inspired collections.
2. Functional Clothing - Scope for developing outdoor clothing that is practical and fashionable.
3. Sustainability in Outdoor Fashion - Potential for brands to incorporate eco-friendly and sustainable materials into their outdoor fashion collections.
Industry Implications
1. Fashion - Fashion brands can tap into the opportunities of outdoor-inspired collections to diversify their offerings.
2. Outdoor Gear - Manufacturers of outdoor gear could collaborate with fashion brands to develop functional and stylish clothing for outdoor enthusiasts.
3. Sustainable Fashion - Sustainable fashion brands can focus on creating eco-friendly outdoor clothing for environmentally-conscious customers.