Trader Joe's wants to satisfy your sweet tooth with its new 'These Sprinkles Walk Into a Sandwich Cookie' product.
The name 'These Sprinkles Walk Into a Sandwich Cookie' is a bit of a mouthful and so is the product itself. The new treat consists of rich buttercream frosting sandwiched between two chunky butter cookies studded with colorful, confetti sprinkles. And unlike most sprinkle cookies, the color of the sprinkles comes from veggie juice and plant extracts, not synthetic food dyes. As for the taste, Trader Joe's explains that "These sprinkle-saturated Sandwich Cookies are a perfect approximation of classic, birthday-cake flavor, and with sprinkles baked into the cookies and mixed into the frosting filling, they look like little birthday cakes, too!"
The new These Sprinkles Walk Into a Sandwich Cookies come in packs of six for just $2.99.
Sprinkle Cookie Sandwiches
These Sprinkles Walk into a Sandwich Cookie is the Perfect Cookie Combo
Trend Themes
1. Sprinkle Cookies - The popularity of fun, colorful sprinkle cookies continues to rise, providing opportunities for bakeries and confectionery companies to innovate with unique flavor combinations and natural, healthier ingredient alternatives.
2. Plant-based Coloring - The use of plant-based coloring alternatives for food products, like Trader Joe's veggie juice and plant extract sprinkle cookies, is a growing trend and opens up opportunities for suppliers of natural food color additives.
3. Convenience Snacking - With the rise of grab-and-go snack culture, the popularity of cookie sandwich products like Trader Joe's Sprinkles Walk into a Sandwich Cookie offers potential for retailers and food manufacturers to tap into the convenience snack market.
Industry Implications
1. Bakery - Bakeries are primed to capitalize on the trend towards sprinkle cookie sandwiches and can offer made-to-order and customizable options to differentiate themselves in the market.
2. Confectionery - Confectionery companies can respond to consumer demand for healthier, natural ingredient alternatives by developing and promoting sprinkle cookie product lines made with plant-based coloring additives.
3. Retail - Retailers can capitalize on the growing convenience snack market by stocking cookie sandwich products like Trader Joe's Sprinkles Walk into a Sandwich Cookie for grab-and-go purchases.