It is now summer, so the temperature is a bit too hot for the thermometer sweater. But have no fear, this unique design also comes in a t-shirt version.
The thermometer sweater really doesn't tell you what the temperature it is outside, but it still makes a fashionable statement. The basic, graphic-less sweater is from American Apparel and it comes in men's or women's sizes.
Implications - Current fashion trends focus on 'geek chic' or styles which promote nerdy qualities. Consumers feel these fashions reveal and reflect aspects of their personalities and allow them to express their individuality in a crowd. This trend will prompt companies to release products which reflect the values and ideals of their consumer base.
Temperature Rising Tees
The Thermometer Sweater is Too Hot for Summer
Trend Themes
1. Geek Chic Fashion - The trend of 'geek chic' fashion creates opportunities for companies to release products that reflect the values and ideals of their consumer base.
2. Personalized Self-expression - Consumers' desire to express their individuality through fashion prompts companies to develop products that allow for personalized self-expression.
3. Nerdy Style - The popularity of nerdy fashion styles inspires companies to create products that embrace the geeky qualities for consumers to showcase their personalities.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of 'geek chic' fashion by designing and creating products that align with the values and ideals of consumers.
2. Apparel - The apparel industry can embrace the trend of personalized self-expression in fashion by offering customizable options for consumers to showcase their individuality.
3. Retail - Retailers can tap into the popularity of nerdy fashion styles by curating collections that embrace these trends and appeal to consumers looking to showcase their personalities.