MacGuyver is known internationally as the epitome of resourcefulness; the 'There, I Fixed It' blog catalogs when us regular folks attempt to fix things on our ownâ€"and fail miserably.
The gallery above features some recent images from 'There I Fixed It.' You'll see guerrilla spare tires, plenty of duct tape and even a car door made from corrugated metal. Hilarious!
Implications - Blogs that mock others have become extremely popular in pop culture today. Audiences are looking to find a laugh at others' expense, as is exemplified by blogs like 'F My Life.' Additionally, the more outrageous or hilarious the blog is, the more likely it will go viral as it will be shared via social media.
Fix-It Fails
Unsuccessful Attempts at Resourcefulness at 'There, I Fixed It'
Trend Themes
1. Resourceful Fails - Companies can innovate by creating fun content that showcase epic fails by do-it-yourselfers.
2. Humorous DIY - Businesses can leverage the popularity of mocking humor and create DIY content that entertains while also sparking interest in their product offerings.
3. Viral Faux Pas - Brands can use their social media presence to share entertaining posts that go beyond promoting their products and services, and serve to cultivate a sense of humor and relatability with their customers
Industry Implications
1. Home Improvement - Home improvement stores could leverage this trend by creating interactive online platforms where customers can share their own DIY fails, creating a sense of community and social engagement.
2. Automotive - Auto manufacturers could re-imagine advertising campaigns to incorporate humor and show that they understand customers' pain points when things go wrong with their cars.
3. Marketing and Advertising - Marketing companies could help businesses create humorous campaigns that showcase transparency and honesty, while also highlighting their products and services.