A Swedish cab company is offering its passengers counselling in the form of backseat therapy sessions. Taxi Stockholm recently performed a survey revealing many people see cab rides as an opportunity to reflect. This resulted in the company hiring qualified psychologists to ride with customers in the backseat and help them combat their winter blues.
Whether you are taking a ten minute drive or an hour long trip, you can take advantage of these taxi therapy sessions. In lieu of chatting to the cab driver about your personal problems, a qualified professional can hear you out and offer sound advice. Participating therapist Mia Fahlen observes "A lot of people are lonely. There are so many single people in Stockholm."
Backseat Shrink Services
Taxi Stockholm is Offering Therapy Sessions in the Back of Their Cabs
Trend Themes
1. Backseat Therapy - Opportunity to provide therapy services in the backseat of taxis, catering to people seeking emotional support during their commutes.
2. Counselling-on-the-go - Growing trend of offering counseling services in unconventional locations, such as taxis, to cater to the needs of time-constrained individuals.
3. Mental Health Commuting - Recognizing the potential of commuting as a time for self-reflection, therapy services can tap into this trend by offering support and guidance during travel.
Industry Implications
1. Transportation - Opportunity for taxi companies and rideshare platforms to provide additional services, such as therapy sessions, to enhance the passenger experience.
2. Mental Health - Disruptive innovation opportunity for the mental health industry to leverage non-traditional settings, like taxis, to reach and support a wider audience.
3. Wellness and Self-care - Integrating therapy services into everyday activities, like commuting, presents a disruptive innovation opportunity for the wellness industry to enhance mental health support.