Perfect for putting the bounce back into the step of slumber-challenged pooches who wake up suffering from stiff legs, Select Comfort has released a pet version of their very popular Sleep Number bed.
Even if Fido is in perfect health, this very high quality air mattress offering adjustable firmness for customized comfort will give him the coziest night's sleep he’s ever had.
The mattress is fitted with a removable and washable microsuede cover. Beneath the cover is a layer of special foam that protects the mattress and gives the bed a really cushy feeling, just like the human Select Comfort bed.
Another one for the thriving ‘humanizing pets’ trend.
Therapeutic Animal Loungers
Sleep Number Pet Bed Offers Slumber Comfort to Ailing Animals
Trend Themes
1. Therapeutic Animal Loungers - Select Comfort's pet version of their Sleep Number bed offers customized firmness to improve pets' sleep quality and comfort.
2. Humanizing Pets Trend - Therapeutic animal loungers are a new addition to the growing trend of pet owners treating their pets like family members.
3. Microsuede Covers - Select Comfort's therapeutic animal loungers come with removable microsuede covers that can be washed easily.
Industry Implications
1. Pet Supplies - The pet industry can benefit from integrating new therapeutic products that cater to pet owners treating their pets as family members.
2. Furniture - Furniture companies can look into designing high-quality loungers and beds for pets in line with the growing trend of humanizing pets.
3. Mattress - The mattress industry can explore creating specialized mattresses designed solely for pets in order to improve their sleep quality and comfort.