Connecting to various social media platforms including Facebook, Twitter, Google+, Flickr and Tumblr, theQ camera allows users to share all of their photos whenever they want to from wherever they are.
With 2GB of storage built into this bright and colorful gadget as backup, photographs get instantly uploaded to each user's 'theQ Lab,' an online storage system that can be accessed from a variety of different digital devices.
Making it even easier for today's socially connected youth to show off their party photos and outfit pics with a fun gadget that comes in lots of playful colors, theQ camera seems like it could rival even the smartphone camera. An exciting print campaign with slogans like "shut up and shoot" demonstrates the brand's ability to speak to its young target demographic.
Socially Connected Cameras
TheQ Camera Makes it Easy to Upload and Share Photographs
Trend Themes
1. Social Media Integration - There is an opportunity for camera companies to integrate social media platforms such as Facebook, Twitter, and Instagram into their devices for easy sharing and uploading of photos.
2. Cloud Storage - The implementation of built-in online storage systems like 'theQ Lab' provides users with convenient access to their photos from any digital device and presents an opportunity for camera manufacturers to offer similar solutions.
3. Youth-focused Technology - Catering to the socially connected youth, there is potential for camera brands to design playful and vibrant gadgets that appeal to younger demographics.
Industry Implications
1. Camera Manufacturing - Camera manufacturers can explore integrating social media platforms and cloud storage into their products, enhancing the user experience.
2. Mobile Technology - The rise of socially connected cameras poses an opportunity for mobile technology companies to innovate camera functionalities in smartphones.
3. Advertising and Marketing - Brands can tap into the youth market by creating exciting and targeted print campaigns that resonate with their target demographic.