I predict that this summer we'll be seeing a lot more refined looks, as seen in the Theory Summer 2010 look book, and less of the Gagafied fashions that, let's face it, only one person can really pull off.
Theory is a fashion label known for its suits and minimalistic pieces, but perhaps the Theory Summer 2010 collection is the label's way of imbuing a bit of flashiness into its designs. The designs are still, however, far (far far) from the craziness that Lady Gaga dons.
Easy Breezy Fashion
The Theory Summer 2010 Look Book is Simple and Fresh
Trend Themes
1. Refined Summer Fashion - The trend towards refined summer fashion is taking hold and will appeal to consumers wanting a simple and fresh look.
2. Minimalistic Design - Minimalistic design is becoming popular and can be applied to a variety of products, appealing to those wanting a more simple and elegant design.
3. Flashy Yet Understated Fashion - A trend towards flashy yet understated fashion is emerging, appealing to those wanting a bit of dazzle without too much craziness.
Industry Implications
1. Fashion - The fashion industry has opportunities to cater to consumers wanting refined, simple, and flashy yet understated designs this summer.
2. Jewelry - The jewelry industry has opportunities to create minimalistic designs that still have a bit of sparkle, appealing to those wanting simple yet dazzling accessories.
3. Home Decor - The home decor industry has opportunities to create sleek and minimalistic designs that still have a bit of flair, appealing to those wanting a simple yet stylish home.