The Theory SS 2012 collection is a crossover of lifestyles, allowing fashionistas to bring their edgy side into the office. The series boasts grunge-inspire work styles. The designers have successfully rendered ultra-chic slouch-fit trousers and oversized sweaters. While the curation is reminiscent of 90s subculture, it remains put-together and polished. The pieces are relaxed, yet maintain a sartorial structuring.
Theory has been rocking the fashion scene since its launch in 1997, with the pants that boast the perfect fit. From there, Theory has bloomed into an internationally appreciated brand, known for premium fit and fabric quality. The designers focus on staple pieces that define a wardrobe, and exhibit a bold forwardness. As stated on the company website, "Theory is a brand that doesn’t look to the future – Theory creates the future."
Grunge-Inspired Workwear
The Theory SS 2012 Line is Sartorial and Edgy
Trend Themes
1. Grunge-inspired Workwear - Disruptive innovation opportunity: Designing edgy workwear that combines subculture aesthetics with a polished and put-together look.
2. Slouch-fit Trousers - Disruptive innovation opportunity: Creating relaxed and comfortable trousers with a sartorial structuring for both casual and formal environments.
3. Oversized Sweaters - Disruptive innovation opportunity: Developing oversized sweaters that maintain a polished appearance while showcasing a grunge-inspired style.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Exploring new designs and materials to revolutionize workwear and cater to individuals embracing subculture aesthetics in professional settings.
2. Retail - Disruptive innovation opportunity: Introducing subculture-inspired fashion lines in retail stores to offer unique and edgy workwear options for customers.
3. Textile Manufacturing - Disruptive innovation opportunity: Creating innovative fabrics and blends that combine comfort with a structured appearance to meet the demands of grunge-inspired workwear.