Mountain Dew and Doritos collaborated for a limited time promotion that offers consumers in the United States the chance to access exclusive features in 'Black Ops 3 Shadows of Evil Zombies' by entering specific codes that can be found in its themed packaging.
Once finding the codes in the Mountain Dew and Doritos products, gamers can then have access to "30 minutes of exclusive Zombies Double XP a day" and win other prizes as well. The promotion, titled the 'Fuel Up for Battle,' is said to have been created to demonstrate how the two brands associate with video game culture -- allowing it to better appeal to its target consumers.
In addition to this, the promotion generates more excitement for Mountain Dew and Doritos products, as fans of the game are given more reason to purchase drinks and chips with the themed packaging so that they can experience Black Ops 3 in a new way.
Gamer Snack Packaging
Mountain Dew and Doritos' Promotion is Targeted Towards 'Call of Duty' Fans
Trend Themes
1. Limited Time Promotions - Brands collaborating for limited time promotions can create excitement and drive sales by offering exclusive features or rewards.
2. Themed Packaging - Using themed packaging can help brands align themselves with specific consumer interests and create a stronger connection with their target audience.
3. Gamification - Incorporating gaming elements, such as exclusive codes and prizes, into consumer promotions can enhance brand engagement and loyalty.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore opportunities to collaborate with video game brands to create themed packaging promoting exclusive content.
2. Snack Food Packaging - Snack food packaging companies can capitalize on the popularity of video games by partnering with gaming brands to offer themed packaging with exclusive game-related rewards.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop and execute strategic collaborations and promotions that tap into the gaming culture and resonate with target consumers.