The Them and Theirs photo series concentrates on people and their possessions. In this case, however, it hones in on car owners specifically. Considering that vehicles are often a big investment, especially since they are ones that depreciate over time unlike homes, it is interesting to see all the various individuals and couples that were able to afford one.
From nature-loving hippies to an old man and a straight-laced couple, the Them and Theirs photo series is full of different personalities. In a way, the cars themselves solidify the stereotypes photographed for the series. Each one is very suited to their lifestyles.
Shot by Ryan Schude, a photographer based in Los Angeles, California, the Them and Theirs photo series does not focus solely on documentary-style photography. It is just as stylized as his past work.
Vehicle Owner Portraits
Them and Theirs by Ryan Schude Captures People and Their Cars
Trend Themes
1. Vehicle Personality Photography - With the rise of influencer culture, there is an opportunity for professional photography to capture the unique personalities of car owners and their vehicles.
2. Personalization of Vehicles - As individuals seek to express their identities through their possessions, there is an opportunity for custom car accessories and modifications to become more popular.
3. Car Brand Loyalty - As cars become a status symbol and extension of personal identity, there is an opportunity for car manufacturers to build stronger brand ties with their customers.
Industry Implications
1. Automotive Photography - Professional photographers can specialize in capturing the personalities of car owners and their vehicles for use in advertising and social media content.
2. Automotive Accessories - Companies can develop and market custom accessories and modifications for car owners looking to personalize their vehicles.
3. Automotive Marketing - Car manufacturers can take advantage of the emotional connections people form with their vehicles by creating marketing campaigns that emphasize the personal relevance of their brand.