Nothing can flesh out a fashionable wardrobe like vintage pieces can, yet in places like Hong Kong where superstitions reign, used clothes are hard to come by. This is why 'The Yesterday Skin' is a godsend for style hogs.
Founded by Eileen Chan, The Yesterday Skin label revamps vintage fashions for today's use. As seen from the photos in the gallery above, the pieces range from flowy to structured and from colorful to tame.
Cloudy Floral Fashion
'The Yesterday Skin' Brings Vintage Pieces to Hong Kong
Trend Themes
1. Vintage Fashion - The growth of vintage fashion presents opportunities for upcycling and sustainable fashion initiatives.
2. Personalized Fashion - The Yesterday Skin's approach to revamping vintage fashion pieces for wear today presents an opportunity for personalized fashion experiences.
3. Local Sourcing - Consumers' increasing interest in vintage and locally sourced products creates opportunities for businesses that offer these products.
Industry Implications
1. Fashion - The growth of vintage fashion and interest in sustainable fashion present opportunities for disruptive innovation and new fashion business models.
2. Retail - Businesses that source locally and offer personalized experiences can disrupt the retail industry and create a unique shopping experience for consumers.
3. Sustainability - The Yesterday Skin's approach to revamping vintage fashion pieces presents opportunities for sustainable fashion initiatives that seek to reduce waste and pollution in the fashion industry.