Grey State, the premium apparel brand, recently expanded its portfolio with the introduction of 'The Wellness Collection.' As its name suggests, the new line "emphasizes all the comfort and nourishment of self care, in wearable pieces." The series is made with innovative fabric blends that were designed to act like skin care by adding hydration, providing anti-aging benefits, and nurturing your body.
In addition, the Grey State Wellness Collection is sustainable and biodegradable. The range is made in the brand's okeo-tex certified factory that leverages sustainable lenzing modal with non-toxic dyes. In addition, all the textiles are created with up to 20 times less water than traditional cotton.
The entire Grey State Wellness Collection is available to shop online.
Wellness-Focused Comfort Apparel
Grey State Recently Launched 'The Wellness Collection'
Trend Themes
1. Wellness-focused Apparel - There is an opportunity for fashion brands to create apparel that emphasizes comfort and nourishment of self-care, with innovative fabric blends that provide health benefits to the body.
2. Sustainable Fashion - Fashion brands can capitalize on the demand for sustainable clothing by using eco-friendly materials and production methods.
3. Biodegradable Clothing - Innovation in fabric blends can lead to biodegradable clothing that is sustainable and environmentally friendly.
Industry Implications
1. Fashion Industry - Fashion brands can tap into the wellness-focused trend and the demand for sustainable, biodegradable clothing.
2. Health and Beauty Industry - Companies in the health and beauty industry can collaborate with fashion brands to develop apparel that provides health benefits and nourishment to the body.
3. Eco-friendly Manufacturing Industry - There is a growing need for eco-friendly manufacturing processes to support the demand for sustainable, biodegradable clothing.