It was bound to happen. The obsession with vampire movie Twilight has produced action figure dolls of the main movie characters: Edward Cullen and Bella Swan played by Robert Pattinson and Kristen Stewart.
The dolls are made by Robert Tonner in vinyl/hard plastic with rooted saran hair and hand-painted facial features that resemble the characters in the movie.
The Bella Swan doll comes in at 15" with interchangeable shoes. Edward Cullen comes in at 17". Both dolls come with 14+ points of articulation (neck, shoulders, elbows, wrists, chest, hips, knees, and ankles)
The dolls won't be available for sale until Spring 2009.
Movie Character Obsessions
The Twilight Dolls
Trend Themes
1. Movie Character Dolls - Opportunity for toy manufacturers to capitalize on the popularity of movies by creating dolls based on iconic characters.
2. Vinyl/hard Plastic Dolls - Opportunity for materials companies to develop innovative vinyl/hard plastic materials for doll manufacturing.
3. Interchangeable Doll Accessories - Opportunity for accessory manufacturers to create interchangeable shoes and other accessories for dolls to enhance customization options.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to create movie character dolls.
2. Materials Manufacturing - Disruptive innovation opportunity for materials companies to develop new vinyl/hard plastic materials for doll manufacturing.
3. Accessory Manufacturing - Disruptive innovation opportunity for accessory manufacturers to design and produce interchangeable accessories for dolls.