The Marie Claire France editorial titled The Turkish Bath will be seen in next month's edition of the European magazine. Models Aine O'Gorman, Alexandra Hochguertel, Dorota Kullova, Eva Klimkova, Luba Hrynic and Viktoria Machajdik were each displayed in swimwear, making it appear as if they were bathing together in a communal fashion.
Photographer Elina Kechicheva captured a variety of atypical poolside apparel. This was delivered in the forms of strap bathing suit tops, cut out one-piece suits and two-toned bandeau's.
Hairstylist Sebastien Le Corroller executed sleek, simplistic looks with wet tresses pulled back tightly matched with strict middle and side parts. These toned down additions made the entire set all the more approachable for Marie Claire France readers.
Communal Bathing Photoshoots
The Marie Claire France The Turkish Bath Editorial is Team Specific
Trend Themes
1. Communal Bathing - Opportunities for disruptive innovation in designing communal poolside fashion and developing photography experiences that capitalize on the growing trend of communal experiences.
2. Atypical Poolside Apparel - Opportunities for innovation in designing unique and creative swimwear that stands out in the growing market and appeals to consumers who want to express their individuality.
3. Simplistic Wet Hairstyles - Opportunities for disruptive innovation in creating hair styling products and tools that can easily achieve the sleek, wet hairstyle look that is popular in poolside fashion and photography.
Industry Implications
1. Fashion - The fashion industry can capitalize on the growing trend of communal experiences and create innovative swimwear designs that stand out in the market.
2. Photography - Photography industry professionals can create unique and memorable experiences that reflect the growing trend of communal experiences and poolside fashion.
3. Hair Styling - The hair styling industry can capitalize on the popularity of wet, sleek hairstyles in poolside fashion and develop products and tools to help consumers achieve the look with ease.