The recently reunited pop group, the Spice Girls, have recently signed up with an unnamed Norwegian retail giant to design their own luxurious range of furniture for "the modern woman."
The girls will each receive a $2million paycheck for their design contribution. The designs will include leopard print chairs, floral print chaise longues and colorful mirrors.
"It can't fail to work. The girls have something so individual about them. The company believes all five of the Spice Girls can each bring something unique to the furniture industry. They are sure the girls will be hugely successful selling their own designs," revealed a British newspaper.
The British band, which will debut their comeback tour with a performance during the Victoria's Secret Fashion Show, have also signed a deal with British supermarket giant Tesco for an advertisement.
With a world-wide tour kicking-off in December, will the Spice Girls mania really make a comeback?
Pop Star Furniture
Spice Girls Home Design
Trend Themes
1. Luxurious Furniture Design - The collaboration between the Spice Girls and the retail giant presents an opportunity for disruptive innovation in the furniture industry with their unique and stylish designs.
2. Celebrity-branded Products - The endorsement of the Spice Girls in designing furniture showcases a trend of celebrities entering and shaping various product industries, creating new opportunities for disruptive innovation.
3. Cross-promotion Partnerships - The partnership between the Spice Girls and Tesco for advertisement exemplifies a trend of cross-promotion between different industries, presenting potential disruptive innovation opportunities.
Industry Implications
1. Furniture - The collaboration between the Spice Girls and the retail giant opens up opportunities for disruptive innovation in the furniture industry through unique and stylish designs.
2. Celebrity Branding - The endorsement of the Spice Girls in designing furniture creates opportunities for disruptive innovation within the celebrity branding industry, as celebrities branch out into various product categories.
3. Retail Advertising - The partnership between the Spice Girls and Tesco for advertisement highlights potential disruptive innovation in the retail advertising industry through cross-promotion and collaborations with celebrities.