The Smarteez is a group of four DIY designers who are based in Johannesburg, South Africa. Their fashions are fresh to death, with a nerdy twist. From fabric shops to clothing stores, the crew draws their inspiration from eclectic sources to create even more eclectic pieces that are all about color and self-expression.
The Smarteez successfully challenge the notion that fashion is mainly a Western interest. Take a look at some of their outlandish wear in these photos by Chris Saunders.
DIY African Style Crews
The Smarteez Refuse to Conform to Fashion Standards
Trend Themes
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African-inspired Fashion — Opportunity for fashion brands to explore design inspiration from African culture and bring diversity to the fashion industry.
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DIY Designers — Opportunity to support and elevate independent designers in the fashion industry creating unique and sustainable clothing with fresh perspectives.
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Nerd Culture Fashion — Opportunity for fashion brands to embrace nerd culture and incorporate it into their designs, catering to a growing market segment of unconventional fashion enthusiasts.
Industry Implications
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Fashion — By embracing African-inspired fashion, promoting independent DIY designers, and incorporating nerd culture into designs, the fashion industry can push boundaries and tap into new markets.
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Publishing — Opportunity for fashion magazines and publishers to feature more diverse designers and styles from different cultures, promoting inclusivity and celebrating unique perspectives.
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Tourism — Promoting and showcasing African-inspired fashion and design can attract tourists interested in experiencing different cultures and unique fashion finds while supporting local artisans and designers.