For everyone who has ever wondered how their clothing made it on to their back, the Shirt Scan app from Anvil Knitwear will be a tool of endless amusement.
The innovative app allows iPhones to scan Quick Response (QR) codes on Anvil Knitwear clothing in order to view a multimedia history of the article’s life. Furthermore, the Shirt Scan App also provides information from each stage of the shirt’s journey, allowing consumers to get a full picture of the complexities and intricacies of the production chain from the comfort and convenience of their smartphones.
Anvil Knitwear hopes the innovative Shirt Scan app will develop a strong consumer collection to their products over the span of several years.
Interactive Fashion Tracking
The Shirt Scan App Unlocks the History of Your Clothing
Trend Themes
1. QR Code Fashion Tracking - Developing apps with QR code scanning features that provide consumers detailed information and entertainment on the clothing's history
2. Multimedia Fashion Archive - Creating augmented reality or multimedia experiences that can accompany a fashion item and enhance the overall customer experience
3. Smartphone-enabled Product Journey - Developing technology that enables consumers to track a product's journey from production to delivery using their smartphones
Industry Implications
1. Fashion Retail - Fashion retailers can leverage this technology to provide a more interactive and informative purchase experience to their customers
2. Augmented Reality - AR companies can explore the integration of multimedia experiences with fashion items for a more immersive and engaging experience
3. Wearable Tech - Wearable tech companies could employ QR codes to enable tracking of the garment's usage data and recommend optimal maintenance techniques