Selena Gomez is now featured on Serendipity3's menu with The Selena Sundae. The brand collaborated with the pop icon and part-owner and investor in the restaurant, Selena Gomez, for a mental health initiative.
Gomez's favorite ice cream flavor inspires the Selena Sundae. Featuring Cookies and Cream ice cream as the base, the sundae also includes bananas, hot fudge, cream-filled cookie crumbles, decadent pink sugar, whipped cream, and a maraschino cherry. The collaboration will donate 10% of proceeds from the Selena Sundae to the popstar's Rare Impact Fund to help those who struggle with mental health. The award-winning singer, songwriter, actress, and producer became an owner, investor, and partner in Serendipity3 and Serendipity Brands.
Mental Health Sundae Campaigns
Selena Gomez Debuted the Selena Sundae at Serendipity3
Trend Themes
1. Mental Health Initiatives - Collaborating with celebrities to promote mental health initiatives through product sales could be a disruptive innovation opportunity.
2. Charitable Product Collaborations - Creating product collaborations with a charitable element could be a powerful way to generate interest and give back to communities.
3. Celebrity Food Collaborations - Partnering with celebrities to create food items could increase brand awareness and drive sales in the food and beverage industry.
Industry Implications
1. Mental Health - Mental health industries could collaborate with brands and celebrities to raise awareness and funding for mental health initiatives through product sales.
2. Food and Beverage - Partnering with celebrities to create food items could drive sales and increase brand awareness in the food and beverage industry.
3. Charities and Nonprofits - Collaborating with brands and celebrities to create product collaborations with charitable elements could raise funds and awareness for charities and nonprofits.