The Rugbeer Machine by Salta Beer is the first vending machine of its kind and the first to accept a unique form of payment: a physical assault. This machine instead of accepting cash, credit or coins rewards rugby fans with booze if they execute a well-deserving tackle on the vending machine. For every tackle the machine receives, one cold Salta Beer is released from the machine and into the hands of fanatic rugby lovers. That’s a pretty sweet deal -- tackle the machine and in return you get a deliciously refreshing beverage.
The Rugbeer gives rugby fans a interactive and unique rugby experience, making them work for their beer. Advertising agency Ogilvy Argentina partnered with Salta Beer to produce this creative vending machine.
Odd Alcohol Rewarding Rituals
The Rugbeer Machine by Salta Beer Rewards Performance with Liquor
Trend Themes
1. Interactive Rewarding Rituals - Creating interactive experiences that reward consumers for their engagement can enhance brand loyalty and generate excitement.
2. Physical Interaction with Vending Machines - Incorporating physical interactions, such as tackling, into vending machines can attract attention, increase engagement, and create memorable experiences.
3. Unconventional Payment Methods - Exploring unique forms of payment, like physical assault in this case, can add novelty to consumer interactions and generate buzz for a brand.
Industry Implications
1. Beverage - The beverage industry can leverage interactive vending machines and unconventional reward systems to enhance consumer experiences and differentiate their products.
2. Sports and Entertainment - The sports and entertainment industry can explore interactive elements like the Rugbeer Machine to engage fans in unique ways and create memorable experiences.
3. Advertising - Advertising agencies can partner with brands to develop innovative campaigns that incorporate unconventional payment methods and interactive experiences to capture consumer attention.