Los Angeles-based menswear apparel company The Quiet Life has put together a great teen-angst skateboard video for The Quiet Life Fall/Winter 2012 video lookbook.
The video lookbook features Joe Hook, Sean Hill, Weston Carter, Anthony Garcia and Louie Mora all skateboarding around the back alleys of LA’s industrial district. All the photographs were taken by Andy Miller and the film was shot and edited by Marque Cox.
This autumn collection consists of vibrant colored 5-panel caps and graphic tees, sweaters, beanies, printed pocket shirts and more. The clever use of the words "quiet" and "life" are also used to create a cross on the backs of certain shirts.
The video showcases additional features from the line, and is set in some of LA’s iconic skate spots.
Color Clashing Catalogs
The Quiet Life Fall/Winter 2012 Video Lookbook Takes to the LA Streets
Trend Themes
1. Video Lookbooks - Opportunity for apparel companies to showcase their collections in a dynamic and engaging way through video lookbooks.
2. Skateboarding Culture - Potential for brands to tap into the skateboarding culture and create products that resonate with this target market.
3. Vibrant Streetwear - Growing demand for streetwear apparel with bold colors and graphics, creating opportunities for brands to offer vibrant collections.
Industry Implications
1. Apparel - Apparel companies can capitalize on the trend of video lookbooks to enhance their marketing strategies and showcase their products in a more interactive manner.
2. Skateboarding - Skateboarding industry can leverage the skateboarding culture trend to develop products and experiences that cater to skateboard enthusiasts.
3. Streetwear - Streetwear brands have an opportunity to meet the demand for vibrant and bold clothing options by incorporating eye-catching colors and designs into their collections.