A new book on "remix culture" has just been released from Vice Magazine writer, Matt Mason.
The Pirate's Dilemma, "How Youth Culture Is Reinventing Capitalism," covers new media in 2009, but instead of examining the technology itself, like future music players and mobile devices, it looks at the behavior of the users. The book tries to drive home the fact that instead of trying to fight piracy, companies need to learn to embrace it and find a way to improve their product based on the consumer desire to 'steal' content.
"Letting others copy and change our work can be productive," Mason explains.
He examines DIY culture and looks at companies like Nike who have launched the customizable NikeiD shoe. He examines products like Jones Soda and the Toyota Scion. He examines information vs. property and paranoia vs. opportunity to drive home the fact that, "Piracy is a market signal."
He's come up with a number of formulas including:
Democracy + Technology = Punk Capitalism
The Pirate's Dilemma is being sold on Amazon, but the thesis for the book can be seen in the slide show above.
Remix Culture
The Pirate's Dilemma
Trend Themes
1. Remix Culture - Embracing consumer desire to remix content as a means of improving products.
2. DIY Culture - Encouraging customization and personalization of products to meet consumer preferences.
3. Piracy as a Market Signal - Recognizing piracy as a feedback mechanism and an opportunity for innovation.
Industry Implications
1. Music and Entertainment - Exploring new ways to integrate remix culture into music and entertainment industries.
2. Fashion and Footwear - Creating customizable products to cater to the demand for individuality and self-expression.
3. Technology and Intellectual Property - Developing strategies to leverage piracy as a market signal and drive innovation in technology and intellectual property sectors.