Sexy has gone through many variations through the years, (and, for a short, frightening period of time, was lost all together before Justin Timberlake came to the rescue and brought it back); but this latest ad campaign by Calvin Klein is attempting to show us The Original Sexy.
The phrase "the original sexy" doesn't refer to a specific person (otherwise we'd probably be seeing Kate Moss star in the thirty-second spot directed by Mikael Jansson), but to the brand itself. Celebrating timeless style and rich heritage, the brand's latest campaign features an all-star cast, which includes big names such as Kendall Jenner, Joan Smalls and Isabeli Fontana.
Calvin Klein has always been a brand that considers simplicity to be sexy, and this ad definitely espouses the same belief. After all, what more do you need than a good pair of jeans?
Sensual Heritage Campaigns
Calvin Klein Celebrates the Original Sexy in Its Latest Campaign
Trend Themes
1. Timeless Style - Disruptive innovation opportunity: Develop new fashion lines that emphasize timeless style and celebrate rich heritage.
2. Celebrity Endorsements - Disruptive innovation opportunity: Create campaigns that feature influential celebrities to promote brand identity and attract a wider audience.
3. Simplicity as Sexy - Disruptive innovation opportunity: Design minimalist products that embody the idea that simplicity is sexy, appealing to consumers who value understated elegance.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable practices and materials to the fashion industry, offering consumers a more ethical and environmentally-friendly choice.
2. Advertising - Disruptive innovation opportunity: Utilize innovative storytelling techniques and immersive experiences in advertising campaigns to captivate audiences and create lasting brand impressions.
3. Denim - Disruptive innovation opportunity: Develop smart denim technology that incorporates advanced features like temperature regulation and stretch memory, providing enhanced comfort and functionality to consumers.