The Omni Grove Park Inn, a historic hotel in North Carolina, is celebrating the holidays with two virtual events, an online cooking course with Chef Carla Hall and a social media countdown – in lieu of a public Gingerbread display.
On Thursday, October 22nd, fans can join a three-part virtual series with celeb chef Carla Hall that teaches viewers how to create a festive gingerbread house at home. The pay-per-view course will donate a portion of the proceeds toward ACFEF’s Chef & Child initiative and all class attendees will receive a 15% discount on future hotel stays (from January to March 2021).
In addition, the Omni Grove Park Inn is also hosting '12 Days of Gingerbread,' a physical distancing way to celebrate the 2020 National Gingerbread House competition winners while staying apart. Starting on December 1st, one winner a day will be announced with the Grand Prize winner being revealed on the final day.
Festive Hotel-Branded Online Cooking
The Omni Grove Park Inn Virtually Celebrates the Holidays
Trend Themes
1. Virtual Cooking Courses - Opportunity for hotels to offer virtual cooking classes with renowned chefs, allowing guests to learn new skills and enjoy interactive experiences from the comfort of their homes.
2. Online Holiday Celebrations - Hotels can create virtual events and social media campaigns to engage with customers during the holiday season, providing entertainment and festive experiences.
3. Physical Distancing Celebrations - Innovative ways to celebrate special events while maintaining physical distancing, such as the '12 Days of Gingerbread' competition, can bring joy and excitement to customers.
Industry Implications
1. Hospitality - Hotels can leverage virtual experiences and online events to keep guests engaged and connected, even when they cannot visit in person.
2. Culinary - The culinary industry can explore opportunities for virtual cooking classes and events, creating new revenue streams and expanding their reach.
3. Entertainment - Entertainment companies can partner with hotels to create unique virtual experiences and online campaigns during festive seasons, providing customers with memorable moments.