For these young boys, watching the family film The Odd Life of Timothy Green was an incredibly traumatic experience. Considered a feel-good summer flick featuring Jennifer Garner and Joel Edgerton, the sad story caused these children to have a meltdown. As a warning, do not watch the video unless you are ready for some film spoilers.
Though these reactions have happened to the best of us during classic childhood films, in an era when everything is placed online, the parents of these boys decided to post their children's emotional experiences for the public to see.
Already garnering over 40,000 views, these super sad children are becoming legendary online stars. Some of the lines by the tearing twosome include, "it’s super sad" and references as to why the film included a death.
Traumatic Children's Film Reactions
The Odd Life of Timothy Green Produces Tears
Trend Themes
1. Traumatic Children's Film Experiences - Opportunity to create more kid-friendly content that is less emotionally jarring for younger audiences.
2. Viral Video Marketing - More brands could utilize the power of online sharing and go viral like these parents did, using emotional appeals to audiences as a potential way to engage.
3. Parental Influence on Media Consumption - Opportunity to tap into the emotions of children and parents alike in an effort to cater correctly to the growing niche market of parents concerned about what content their children consume.
Industry Implications
1. Film and Entertainment - The film industry could tailor their content towards younger audiences by incorporating a more balanced tone, incorporating elements of both sadness and upliftment.
2. Parenting and Family - Parenting brands could reconsider their marketing strategies to cater to the niche market of emotional parents who are seeking stories and content that are less jarring for their children.
3. Social Media and Digital Marketing - Digital marketing agencies could offer emotional novelty as an alternative way to connect brands with consumers and drive engagement through online sharing and social media.