The North Face ’94 Rage Collection has been unveiled by the brand as a new lineup of 90s-inspired garment options for snowboarders who are looking for a retro way to enhance their style on the slopes. Featuring a loud patterns and an oversized fit, the collection includes outerwear that's suited for performance thanks to technical fabrics and insulations. Each of the products are made with winter sports in mind, but are perfectly suited for lifestyle wear purposes to keep wearers feeling prepared and hip when braving inclement weather.
The North Face ’94 Rage Collection will be available from select stores starting September 4 and from the brands online store. The collection includes the Waterproof Synethetic Insulated jacket, Classic Fleece Pullover and a fanny pack, amongst other pieces.
90s Subculture Snowboarding Gear
The North Face ’94 Rage Collection is Functionally Hip
Trend Themes
1. 90s-inspired Snowboarding Gear - Disruptive innovation opportunity: Create a line of snowboarding gear that combines modern performance features with 90s design aesthetics.
2. Oversized Outerwear - Disruptive innovation opportunity: Develop a range of oversized outerwear options for different outdoor activities, catering to those who prefer a loose and relaxed fit.
3. Retro Fashion Revival - Disruptive innovation opportunity: Introduce retro-inspired fashion collections across various industries, tapping into the demand for nostalgic and vintage-style clothing.
Industry Implications
1. Winter Sports Apparel - Disruptive innovation opportunity: Design innovative and stylish winter sports apparel with advanced features for enhanced performance on the slopes.
2. Outdoor Recreation - Disruptive innovation opportunity: Create functional and fashionable clothing for a range of outdoor activities, appealing to consumers looking for both performance and style.
3. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with fashion brands to bring together retro-inspired designs and modern functionalities, catering to the growing demand for nostalgia in the fashion industry.