American sportswear clothing line Gant Rugger has released its latest promotional short film for its forthcoming Fall 2011 line-up entitled "The New Haven Math Club." The film seeks to improve and impress consumers with a detailed style guide for them to abide by when wearing Gant Rugger's clothing.
The video is done under the guise of a 1950s instructional behavioral video and showcases the New Haven Math Club -- a group of young collegiate men in Gant Rugger clothing -- providing customers with tips on the proper way to button and style their clothing, while also highlighting different parts of the Gant Rugger Fall 2011 line-up.
The collegiate, Ivy League-inspired instructional video is a hilarious and informative way for Gant Rugger to inform and enlighten consumers about its brand. Check out the video for a laugh and look through our gallery to see different looks from the Gant Rugger Fall 2011 collection.
Ivy League Style Guides
The GANT Rugger New Haven Math Club Keeps You Stylish & Studly
Trend Themes
1. Ivy League-inspired Clothing - Opportunity for clothing brands to tap into the nostalgic appeal of Ivy League style and create modern interpretations.
2. Promotional Short Films - Opportunity for brands to create engaging and informative promotional content through short films.
3. Instructive Style Guides - Opportunity for brands to provide consumers with detailed style guides to enhance their experience with the brand.
Industry Implications
1. Clothing - Clothing brands can utilize the Ivy League-inspired trend to create new collections and attract customers.
2. Media and Entertainment - Opportunity for brands to utilize short films as a marketing tool to engage and educate consumers.
3. Fashion Retail - Fashion retail brands can create instructive style guides to enhance customer experience and promote their products.