If you thought that color blocking was just another American fad, you'll think again after browsing through ELLE Denmark's The New Chic editorial. Featured in ELLE Denmark's May 2011 issue, this spread is another lesson on how to introduce bright and bold hues into your summer and even fall wardrobe.
Photographed by Sigurd Grunberger of Factory311, The New Chic editorial stars the statuesque Laura Blokhina. The backdrop of this bold spread is refreshingly minimalist, creating contrast that adds to the artistic value.
Yet what I like the most about The New Chic editorial is that the outfits themselves aren't too overwhelming. Anyone wanting to emulate them definitely won't end up feeling like a clown.
Jewel-Toned Editorials
ELLE Denmark's The New Chic Spread is Another Lesson in Color Blocking
Trend Themes
1. Color-blocking Fashion - Emergence of color-blocking fashion trend in editorials and publications creates opportunity for retail and fashion industries to experiment with bold and bright hues.
2. Minimalist Aesthetic - Growing trend towards minimalism in fashion photography presents opportunity for brands and photographers to create impactful and artistic imagery with a simple backdrop and bold choice of clothing.
3. International Fashion Trends - Increase in popularity of non-US fashion trends in American publications provides opportunity for global fashion brands to expand their reach and gain recognition in new markets.
Industry Implications
1. Retail - Incorporating color-blocked clothing into retail collections for upcoming seasons can attract a new customer base and differentiate from competitors while staying on trend.
2. Fashion Photography - Adapting a minimalistic approach to fashion photography can create unique imagery and distinguish photographers and brands in the industry.
3. Fashion Publishing - Exploring and featuring fashion trends outside of traditional markets can attract a diverse readership and create opportunities for global fashion brands to increase visibility and sell products in new markets.