The ombre dark-to-light color scheme has been adapted by wedding cake bakers and high fashion lines, and now thanks to the cosmetic brand The New Black, Urban Outfitters is offering its own interpretation of the style. This ombre nail set features five different colors, allowing customers to progressively move from deep blue and red shades to lighter spring tones.
The ombre nail idea involves a simple do-it-yourself procedure. Users of the kit apply each of the polishes to one finger only, applying darker and then paler shades as one moves from thumb to pinkie. Those who cannot acquire the kit can reproduce this exact look from home by making use of leftover nail lacquer, creating a range of successive colorful rainbows in accordance with personal taste.
Rainbow Manicure Lines
The New Black Ombre Nail Set is Palette-Themed
Trend Themes
1. Palette-themed Nails - The trend of palette-themed nails offers opportunities for cosmetics brands to create nail polish sets with coordinated colors for consumers who want to make a fashion statement.
2. DIY Nail Art - The rise of DIY nail art opens up opportunities for beauty bloggers and influencers to create content around at-home designs and encourages the development of nail art tools and accessories that make the process easier for consumers.
3. Color-gradient Design - The popularity of color-gradient nail designs presents an opportunity for nail salons and spas to offer more creative nail art services and experimentation with different shades and techniques.
Industry Implications
1. Cosmetics - Cosmetic brands can take advantage of the trend of palette-themed nails by introducing nail polish sets in coordinated color schemes for consumers who want to create their own customized looks.
2. Online Retail - The rise of DIY nail art encourages the development of online platforms that offer tutorials, e-commerce sites selling DIY nail art tools, and social networks that connect beauty bloggers with their followers.
3. Beauty and Personal Care - The trend of color-gradient nail designs presents an opportunity for nail salons and spas to offer unique nail art services and attract customers who are looking for a more creative and experimental approach to their nail care routines.