The Mjolk spring/summer 2012 lookbook features an easy to wear and comfortable menswear collection. This fashion forward campaign stars model duo Paul Boche and Berthold Rothas. The pair is outfitted in boxy and oversized silhouettes along with monogrammed statement pieces. Full of bright and vibrant hues, this collection proves fearless in its use of eye-catching colors.
The boys sport a palate of bright yellows, rich blues and pops of orange. The collection features suited separates including loose-fitting shorts, tailored jackets and relaxed knits. Pieces are oversized with organic textiles that include lightweight wools, cotton, tweeds and durable denim. These looks are fashionable and relaxed, exuding an effortlessly cool aesthetic with a surfer vibe. The guys wear their hair long, showcasing gorgeously wavy, blonde locks. The models' awesome outfits are complemented with bright and eclectic accessories that make for a quirky fashion story.
Monogrammed Menswear Lookbooks
The Mjolk Spring/Summer Lookbook Features Funky Ensembles
Trend Themes
1. Monogrammed Menswear - The use of monogrammed statement pieces in menswear allows for personalization and adds a touch of luxury.
2. Bright and Vibrant Hues - The incorporation of bright and vibrant colors in menswear challenges traditional neutral tones and offers a way to stand out.
3. Organic Textiles - The use of organic textiles in menswear promotes sustainable fashion practices and appeals to environmentally conscious consumers.
Industry Implications
1. Fashion - Fashion companies can explore the use of monogramming and bold colors in menswear to appeal to style-conscious consumers.
2. Textile - Textile companies can capitalize on the demand for sustainable and organic materials in the menswear market.
3. Accessories - Accessories companies have an opportunity to create unique and quirky accessories to complement bold menswear looks.