Adding some new and unique style to this summer season, the 'minimarket' Summer 2010 lookbook clashes the soft and ruffly with solid, boxy pieces. These looks are further contrasted in their bright, bold colors paired with solid blacks.
With the equestrian helmet, the outfits make their mark with a quirky touch. Without them, they fall into the androgynous category which is also a sizzling look this season. Having just won the 'Elle Designer of the Year,' these designers are definitely worth checking out.
Boxy Equestrian Fashion
The Minimarket Summer 2010 Lookbook is Simple and Chic
Trend Themes
1. Boxy Equestrian Fashion - Disruptive innovation opportunity: Explore the use of equestrian-inspired elements in boxy fashion designs
2. Contrasting Styles - Disruptive innovation opportunity: Experiment with the combination of soft and ruffly pieces with solid, boxy garments in fashion
3. Androgynous Fashion - Disruptive innovation opportunity: Embrace the androgynous style trend by incorporating solid blacks and bright, bold colors in clothing designs
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce new designs inspired by equestrian fashion and contrasting styles in garments
2. Apparel - Disruptive innovation opportunity: Develop innovative clothing options that embody the androgynous fashion trend
3. Design - Disruptive innovation opportunity: Explore unconventional combinations of elements and styles to create unique and eye-catching designs