UnHide, an organization dedicated to stopping the slaughter and mutilation of animals for fashion and design, recently debuted a home collection line with the introduction of the Marshmallow. This faux-fur blanket is one of the coziest, fluffiest and softest blankets on the market and is made using 100% faux chinchilla polyester.
The Marshmallow is 100 percent machine washable and will add a sophisticated and plush aesthetic to any room. The ultra-soft blanket comes in a variety of colorways including Navy Lady, Snow White, Silver Fox, Charcoal Charlie, Night Owl, and Mocha Shar Pei.
A portion of the proceeds from the sale of the Marshmallow will be donated to the Humane Society of The United States.
Cozy Faux-Fur Blankets
UnHide Recently Debuted a Home Collection Including the Marshmallow
Trend Themes
1. Faux-fur Home Decor - Disruptive innovation opportunities in the faux-fur home decor trend include creating sustainable and cruelty-free alternatives to traditional fur products.
2. Ethical Fashion - The ethical fashion trend presents opportunities for disruptive innovation by finding innovative ways to create stylish and sustainable alternatives to animal-based materials.
3. Charitable Product Partnerships - The trend of partnering with charitable organizations for product sales provides opportunities for disruptive innovation by combining consumer demand with social impact to create meaningful products.
Industry Implications
1. Home Decor - The home decor industry can explore disruptive innovation opportunities in creating more sustainable and cruelty-free alternatives to fur products, like faux-fur blankets.
2. Fashion - The fashion industry can embrace disruptive innovation by developing stylish and eco-friendly alternatives to animal-based materials, such as faux fur.
3. Charitable Organizations - Charitable organizations can leverage the trend of partnering with product sales to create innovative collaborations that drive both revenue and social impact.