The Loop: Handcrafted Churros, which is based in Wesminster, CA., has released a specialty horchata that features a social media-friendly aesthetic.
The brand's co-owner Jed Cartojano revealed that the brand had been looking for a classic horchata to add to its menu, but that it wanted to do so in a creative way that matched the distinctly unique churros it specializes in. The Loop decided to use activated charcoal in the beverage, which wouldn't affect its taste but would enhance its appearance and texture, and add a nutritious element to the horchatas. The resulting beverage is one that smoothly transitions from black to gray, and then to white.
The Loop's new horchata takes this classic beverage and adds a quirky aesthetic twist, ensuring it appeals to consumers that are drawn to visuals in their consumption choices.
Ombré Charcoal Horchatas
The Loop: Handcrafted Churros Has Created an Instagram-Friendly Horchata
Trend Themes
1. Activated Charcoal Beverages - Opportunity for creating visually appealing beverages that also have added health benefits using activated charcoal.
2. Quirky Aesthetic Twists - Opportunity to add unique visual elements to classic products, creating social media-friendly options.
3. Menu Diversification with a Signature Item - Opportunity to expand offerings by creating a signature item that attracts a new market segment while staying true to your brand's core product.
Industry Implications
1. Beverage - Incorporating activated charcoal into beverage products as a visual and nutritional enhancer.
2. Food and Beverage - Introducing quirky aesthetic twists to classic food and beverage products for social media appeal.
3. Restaurant - Expanding menu offerings with a signature item that generates buzz and attracts new customers while staying true to the restaurant's core brand.