The Loop: Handcrafted Churros, which is based in Wesminster, CA., has released a specialty horchata that features a social media-friendly aesthetic.
The brand's co-owner Jed Cartojano revealed that the brand had been looking for a classic horchata to add to its menu, but that it wanted to do so in a creative way that matched the distinctly unique churros it specializes in. The Loop decided to use activated charcoal in the beverage, which wouldn't affect its taste but would enhance its appearance and texture, and add a nutritious element to the horchatas. The resulting beverage is one that smoothly transitions from black to gray, and then to white.
The Loop's new horchata takes this classic beverage and adds a quirky aesthetic twist, ensuring it appeals to consumers that are drawn to visuals in their consumption choices.