Ulta Beauty conducted a groundbreaking study called The Joy Project to explore the importance of joy in our lives. The brand’s research found that joy is crucial for overall well-being.
The Joy Project study found that 94% believe joy is essential for well-being, that 95% think joy should be accessible to everyone, and that only one in three experiences daily joy. The inner critic—that voice that says ‘I’m not good enough’—is a main culprit in obstructing joy, with 73% reporting that they face negative self-talk. The survey also revealed that negative body image comments are the top self-critique. Ulta’s intention with this campaign is to challenge this notion. In collaboration with Mel Robbins, Ulta Beauty aims to promote joy and conquer the inner critic. The band highlights that positive factors for joy include beauty routines, joyful company, and embracing one's authentic self.
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Trend Themes
1. Importance of Joy - The Joy Project study found that 94% believe joy is essential for well-being.
2. Challenging the Inner Critic - Ulta Beauty aims to promote joy and conquer the inner critic.
3. Beauty for Well-being - Positive factors for joy include beauty routines, joyful company, and embracing one's authentic self.
Industry Implications
1. Beauty - Ulta Beauty's Joy Project explores the importance of joy in the beauty industry.
2. Wellness - The study highlights the significance of joy for overall well-being, offering opportunities to create innovative wellness solutions.
3. Self-help - Collaboration with Mel Robbins allows Ulta Beauty to address negative self-talk and inspire positive change through self-help resources.