The Hundreds Fall 2014 collection features an evolution of the west coast brand's 90s street style.
The line is comprised of boxy silhouettes, loose trousers, rugby shirts, cargo pants, color-blocked pieces and, of course, lots and lots of camo. I mean, what would a 90s-inspired collection be without a little camo, really? The rest of the collection is padded out with the usual urban fare: graphic t-shirts, sweatpants and headwear.
When it comes to fashion, the 90s are a gift that keeps on giving. The Hundreds Fall 2014 collection manages to look towards the future, while simultaneously nodding towards the very-recent past. Those latest offerings can be found at The Hundreds dealers at the end of the month.
Urban 90s Lookbooks
The Hundreds Fall 2014 Collection
Trend Themes
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90s Street Style — Disruptive innovation opportunity: Reimagine and modernize iconic 90s fashion pieces for a new generation.
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Camo Fashion — Disruptive innovation opportunity: Develop innovative techniques to incorporate camo prints into various apparel styles beyond traditional camouflage patterns.
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Urban Athleisure — Disruptive innovation opportunity: Fuse streetwear and athleticwear to create functional and fashion-forward clothing for urban lifestyles.
Industry Implications
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Fashion Retail — Disruptive innovation opportunity: Create interactive online platforms that allow customers to digitally try on clothes and customize their own 90s street style looks.
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Textile Manufacturing — Disruptive innovation opportunity: Develop sustainable and eco-friendly materials to meet the demand for 90s-inspired fashion while reducing environmental impact.
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Streetwear Brands — Disruptive innovation opportunity: Collaborate with technology companies to integrate smart features into streetwear apparel, such as wearable tech or embedded wireless charging capabilities.