'The Human Bean,' the American coffee house famous for its premium range of coffees, has opened a new location in New Mexico as part of its 'The Human Bean Drive-Thru' franchise program. The Human Bean began franchising for drive-thru-specific locations in 2002 and has since grown to have over 130 locations across the United States.
This new location, though, is the first entrance into New Mexico for the brand. Located in Albuquerque, this location will be open for drive-thru orders from 5am to 9pm, seven days a week. This franchised location was opened by experienced managers and businesspeople in New Mexico, with the three owners having various other large ventures in the state. Due to this, it is likely that the location was selected by well-informed individuals.
American Coffee House Expansions
'The Human Bean' Has Brought its Coffee to the New Mexico Market
Trend Themes
1. Drive-thru Coffee House Expansion - Opportunities for coffee houses to expand their presence by opening more drive-thru locations.
2. Franchise Program Growth - Opportunities for coffee houses to expand their business through franchise programs.
3. Regional Market Entrance - Opportunities for coffee houses to enter regional markets where they do not yet have a presence.
Industry Implications
1. Coffee Industry - Opportunities for coffee houses to grow their business through expansion.
2. Food and Beverage Industry - Opportunities for coffee houses to compete with other food and beverage establishments.
3. Franchise Industry - Opportunities for franchisees to invest in coffee house franchises and for coffee houses to grow through their franchise programs.